Accessible first
Understanding your fitness can be complicated, expensive and often reserved for professional athletes. We're here to remove the barriers and make good quality fitness insights as accessible, affordable and scalable as possible.
Always personal(ised)
The best experiences are those that are personal, human and unique. By putting the user at the heart of everything we do and creating a seamless and engaging experience, we stand the best chance of helping as many people as possible understand their cardiorespiratory fitness.
Create lasting impact
As a business we're committed to giving back. Using exercise and movement as our activation, we aim to build partnerships that inspire and create lasting impact on people's lives both on and off the app.
